This is just another example of someone trying to reach out of what they're doing and it not working. Case in point: their post about the new Coldplay song.
According to most people I'm just a grouchy hipster for not liking Coldplay, and now apparently Hypebeast says so too. But again, it's just a case of people talking about things that they shouldn't be. "Even their forthcoming new albums' title "Viva la Vida or Death and All His Friends" appears to be more cerebral and a departure from their earlier work." If you can find out what is so cerebral about that title, please tell me, for it sounds to me like it's straight off an emo record. And the album cover?

We can continue the age old "they're a cheap rip off of Radiohead" because of their offering of the single for free online, but this is more EMI than Coldplay's decision (note that EMI is Radiohead's old record label and has been pissed at them ever since for not resigning and pulling the IN RAINBOWS shenanigans that they did, putting out Radiohead best ofs and box sets much to the band's dismay).
Basically, my question is this: is Hypebeast moderated by kids in Greenwich?