2008-05-06

Hypebeast? Coldplay?

So hypebeast started "reviewing" music or whatever. They've so far put up posts on Weezer and Coldplay. First of all, why. They report on clothing, something that is unrelated to music. And secondly, Coldplay and Weezer? I don't know about you, but when I go shopping and go to Supreme or Alife I'm not hearing Coldplay or Weezer.

This is just another example of someone trying to reach out of what they're doing and it not working. Case in point: their post about the new Coldplay song.

According to most people I'm just a grouchy hipster for not liking Coldplay, and now apparently Hypebeast says so too. But again, it's just a case of people talking about things that they shouldn't be. "Even their forthcoming new albums' title "Viva la Vida or Death and All His Friends" appears to be more cerebral and a departure from their earlier work." If you can find out what is so cerebral about that title, please tell me, for it sounds to me like it's straight off an emo record. And the album cover?

Using some photoshop tools to put your album title over one of the most famous Delacroix paintings of all time is far from cerebral. It smacks of an attempt to make a statement but a failure to do so. Coldplay have always been called boring because they are rather boring, and this album cover says to me "Look we're fuckin' punk rock like the Sex Pistols! They deface the queen, we deface Delacroix!" The album sounds like most other Coldplay stuff: music for people to think is forward thinking and experimental but really just the same boring shit. It drones along like their other songs, even though they're apparently "silencing the naysayers" by producing something ambitious. Just because people say it's ambitious doesn't make it true.

We can continue the age old "they're a cheap rip off of Radiohead" because of their offering of the single for free online, but this is more EMI than Coldplay's decision (note that EMI is Radiohead's old record label and has been pissed at them ever since for not resigning and pulling the IN RAINBOWS shenanigans that they did, putting out Radiohead best ofs and box sets much to the band's dismay).

Basically, my question is this: is Hypebeast moderated by kids in Greenwich?